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WHAT DOES IT TAKE TO BE A SUCCESSFUL BUSINESSWOMAN?

WHAT DOES IT TAKE TO BE A SUCCESSFUL BUSINESSWOMAN?

Being a businesswoman is not an easy task. Especially in today's competitive business landscape, you'd have to fight against deep-rooted patriarchal norms, discrimination based on sex or gender, and other disadvantages. This includes challenges like the gender pay...

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HOW TO WRITE A BUSINESS PLAN

HOW TO WRITE A BUSINESS PLAN

A business plan helps you outline your goals and figure out how to achieve them, but it is more than just a document! A business plan acts as a guide, a management tool, and a showcase all at once! It allows you to plan out your business’s operations, analyze your...

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7 REASONS WHY STARTUPS FAIL?

7 REASONS WHY STARTUPS FAIL?

When you first start your own business, it seems like the most exciting and promising thing to do. You can now work your own hours, you can follow your passion, you can choose the people you work with, and above all, you can now control your destiny. However, making...

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5 MYTHS ABOUT ENTREPRENEURSHIP

5 MYTHS ABOUT ENTREPRENEURSHIP

Navigating through the modern corporate world is no joke. It’s a physically, emotionally, and spiritually draining process, requiring a high degree of risk-taking. It demands a leap of faith and a lot of patience. But if you stick to it and believe in your product,...

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THE IMPACT OF COVID-19 ON SMALL BUSINESS OUTCOMES

THE IMPACT OF COVID-19 ON SMALL BUSINESS OUTCOMES

COVID-19 pandemic has hit us all very hard since it broke out two years ago. It has caused ripples all over the globe, affecting nearly 500 million people worldwide (as of writing this piece) with a death toll of over 6 million.  While the coronavirus outbreak affects...

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INTRODUCTION TO DIGITAL MARKETING

INTRODUCTION TO DIGITAL MARKETING

To make sure that any product or service reaches its intended audience, it is essential to understand the ins and outs of marketing. Any small business can rise above its competitors by using marketing smartly. This article is going to be a short beginner’s guide to...

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